An Export Programme is currently under development to assist Japanese brewers in the exploration of overseas beer markets. The programme covers:

• Representing Japanese brewers at international trade fares and assisting them in entry to international competitions.

• Communicating to member breweries the opportunities open to them to develop sales of their products in strategic overseas markets.

• Educating international wholesalers, retailers and media on the quality and diversity of products currently available from the Japanese craft brew industry.

Through trade shows and competitions the Export Programme aims to develop the awareness of Japanese craft beer products internationally and increase commercial opportunities abroad for our members.

For more information in English on our Export Programme please contact Charles Guerrier (Director of Overseas Development, JCBA) at charlie \\ craftbeerassociation.jp (\\ should be change to @, and take off spaces).